The Voice of Urban Youth A|X Armani Exchange makes statements, in more ways than one. It's the voice of urban youth, a fashion conscience, an incubator for Giorgio Armani's new ideas and the street barometer of his fashion directions. Armani Exchange is a translation of Mr. Armani's pure sense of design to an innovative, interchangeable mix of edgy separates for men and women. A|X doesn't just capture a new generation, it creates one.